Eduardo Sirotsky Melzer, who also goes by his nickname “Duda,” is the chairman and president of Grupo RBS, a large media conglomerate in Brazil. Because he has an MBA from Harvard University and is the grandson of the founder of RBS, this leadership role is one he is uniquely qualified for. A player in international as well as domestic finance, Melzer is the chairman of the investment firm e.Bricks, which has operations in both Brazil and the United States.
Duda has been leading RBS since 2012. Prior to that, he worked in the United States as a financial analyst for several firms. In general, he believes in companies maintaining the traditions that originally made them successful – rewarding employees for good work, providing excellent customer service, etc. – while embracing change and growth in the digital age.
John Davis, the business consultant and Harvard professor, has been a key influence on Melzer’s philosophy of business. Davis is an expert on family-run companies such as RBS, and he has been working with Melzer since 1999 to help develop the organizational and leadership systems that RBS successfully implements today.
As someone who has traveled, studied, worked and lived outside of his native country, Melzer has a keen understanding of how globalization is changing business, and he stays current on trends by attending international conferences and meetings. He is fluent in multiple languages. In short, he is an executive with the skills, background and philosophy to help a conglomerate with a tradition of excellence adapt and thrive in today’s rapidly changing global economy.
Learn more about Duda here:
RBS Group has a new president, Eduardo Sirotsky Melzer, who is nicknamed as Duda. RBS Group owns media conglomerate and entertainment hubs in Southern Brazil. Duda is also the founder and chairman of e.Bricks, which is an investment corporation within the digital industry with operations in the United States and Brazil.
Duda is a member of the Sirotsky family. His grandfather, Mauricio Sirotsky Sobrinho, founded RBS. Duda is an alumnus of the Harvard University and the Pontifical Catholic University of Rio Grande do Sul (PUCRS). He graduated with an MBA and business administration degrees from the two universities respectively. He started his career while still in the United States before moving home to work in the family business.
Previously, Duda worked at Delphi as a senior financial analyst. In 2015, Duda’s name was on the list of the Cambridge Institute for family enterprise. The institute brings together 25 entrepreneurs of the new generation who head family businesses and are regarded as good examples in the society. Eduardo posits that good governance is crucial for any business to succeed. Through excellent governance planning, RBS Group was able to have a succession plan that saw Duda join the company’s leadership.
In the past, Duda’s efforts have been recognized and rewarded. In 2006, Duda was recognized as a vehicle professional during the Cabore award ceremony. Eduardo has also been awarded by Coletiva.net portal because of his excellence in matters of communication and management marketing. During the ARP communication week, Duda was awarded entrepreneur communication of the year. He has also been awarded the merit in business administration for his contribution in the private sector. In 2015, Ernst and Young awarded Duda the entrepreneur of the year in the category of family business. This information was originally published on Grupo RBS’s website as explained in the link below http://www.gruporbs.com.br/quem-somos/presidente-eduardo-sirotsky-melzer/