Nestle Purina Petcare saw a need in the dog food market and industry for a new kind of dog food that was nutritional as well as appealing to the appetite of our canine friends. They decided to produce one of the most popular brands of dog food to date and it’s changed to the market was significant. Now people could buy man’s best friend dog food that was healthier than other store brands but also had the backing of a big company.
Nestle Purina Petcare designed a dog food that would resemble a home cooked stew with real beef pieces and coined the term Beneful. Beneful means are full of goodness as they strive to make sure each bag is full of goodness. That’s what the company wants its costumers to understand.
Beneful produces the standard dry dog food for not only canines but also wet food, canned food, and various snacks.