The cosmetics industry entrepreneur Doe Deere believes her own approach to making her Lime Crime company a success is one that is difficult for many to follow as she is not willing to roll out new products without putting a large amount of thought into each business decision made. Doe Deere has developed a range of vegan and cruelty free cosmetics products that are enjoyed by people who are looking for makeup that allows them to stand out from the crowd and feel they are living their life on their own terms.
Deere has never been a person who is willing to simply follow the crowd as she lived her life or set out to develop the Lime Crime brand; the Russian born entrepreneur take the same approach to her fashion sense as she does to her career by refusing to stick to the rules laid down by industry leaders. Deere believes every person should follow their own path and feel comfortable in everything they choose to wear or do; this approach led Doe Deere to decide to sell the cosmetics she created Online in the face of opposition from senior cosmetics industry figures. Despite being told Online makeup sales were impossible to develop she quickly decided to find a way to create a popular Online presence that allowed her social media followers to purchase products and develop their own makeup looks in a bold and colorful way.
In her life and career Doe Deere has never failed to go her own way and look to develop a new way of living her life or selling her products. Social media has now become a major part of the business of Lime Crime as new products are often initially launched via social media by the company to allow the followers of Doe Deere and her brand to discuss the new products Lime Crime launches. New products are launched on a regular basis by the cosmetics industry, but for Doe Deere a patient approach to the development of her vegan and cruelty free products has paid dividends since the company was launched in 2008. Deere always hopes to make sure the products she creates are of the highest quality and meet the needs of her customers, which usually means she will spend a prolonged period of time developing products that will remain loved by customers from around the world.